Chicks N Guys
Chicks N Guys is a vibrant, peace-loving food brand that serves Mediterranean dishes in Taiwan.
Branding / VI / Packaging
What if food could spread love and help us put aside prejudices? The visual identity was designed to reflect people from all walks of life, including the LGBTQ+ community. The logo is composed of the brand name arranged in an arc over the logomark, an illustration of two characters embracing each other. The logomark further doubles as a design motif by featuring different characters to showcase diversity.
A lively color palette dominated by warm colors was chosen. Extensive research shows warm colors can increase one’s appetite and encourage people to eat faster. Additionally, yellow and orange are often associated with happiness and comfort - a reflection of the brand’s desire to spread positivity through food.