INSEAD is a leading business school with a global footprint. Inspired by INSEAD’s A Force For Good campaign, the SSSC was launched to build up the school’s NFT network of alumni crypto traders. The NFTs double as a funding vehicle since 100% of net NFT sales go toward scholarships and running SSSC. We were tasked with designing SSSC’s visual identity and developing its website to help bring this pioneering idea to life.

The website is key for driving awareness and purchase via the OpenSea NFT marketplace. It also serves as an information and community hub, where alumni can show their support and personalities with their salamander NFTs. The website was thus designed to reflect SSSC’s brand personality, and customized to create a magical experience for the visitor. Check out the project at <link_style>https://www.insead-sssc.com<link_style>

The logo is a combination of a hand-drawn salamander, INSEAD’s adopted insignia, and the club’s official name written in Roboto Slab. The color palette takes after INSEAD’s green, white, and black, with a touch of gold gradient to add a feeling of exclusivity and to guide the eye towards key sections. We also hand illustrated white knockout icons to show the brand’s lively personality; they likewise make the content more digestible and easy to navigate.

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