Hello

We are Point.of, an international design studio. Our vision is simple and clear.
It only matters when it works. We create beautiful work that works beautifully.
Founder/Director
Joon Cho

Joon has built an international career in branding for the most prominent companies worldwide. Originally born and raised in Seoul, Joon has developed an ability to adapt to any environment in the same way he’s flexible in his craft. His superpower is his ability to tune into any type of business and translate its essence visually in an intuitive, stylish, and practical manner. He believes in the power of brands in evoking one’s emotions and seeing it continuously evolve alongside pop culture. He’s down-to-earth yet upholds the highest of standards. Now we know why he has won prestigious awards such as the iF Design Award, One Show Design Award, GRAPHIS, TDC, and ADC to name a few! In his downtime, he enjoys cooking and brewing, building Gundam models, and watching films that continue to feed his unique creativity and help hone his craft.

CEO
Scott Liao

The ever-adventurous Scott has built a career at the intersection of design and technology, taking him to global innovation hubs like Seattle, Los Angeles, and Taipei. Scott’s approach to his craft centers around building genuine relationships with people and leveraging his advanced management skills, allowing team members to recharge to create the best work possible. One of his many impressive milestones in his career was developing and patenting a panorama capture user interface which ran on 5+ million smartphones worldwide. Those familiar with Scott know he is bold, open, and warm – a true believer in people. In his downtime, he stimulates his creativity through portrait photography, LEGO projects, video games, and wine-tasting.

Creative/Design
Demi Lee

Demi is known for her strong ability to play with space and create in a three-dimensional manner thanks to her product design background. Her superpower is being able to work on any project at full throttle from beginning to end. If you collaborated with her before, you’ll know she is creative, passionate, and her curiosity knows no bounds. She sees the uniqueness in every person and situation, which she channels into her work to bring design strategies to life. An explorer at heart, she enjoys camping in the mountains and spending quality time with loved ones during her free time. It’s the simple things in life that keep Demi recharged to tackle any project at hand.

Creative/Design
Debbie Chang

Debbie is known for her unique taste in all things vintage, her inquisitive character, and stunning illustration skills. Her superpower is her duality; she is both artistic and highly practical. What fuels her creativity is being able to work alongside other talent to enrich her own perspective. And her perspective is developed by observing everyday objects and finding beauty in the small details. When she’s less busy, she’s a social media guru who also enjoys nurturing her love for sketching and film photography! Debbie is an understated cool girl, with her 8 piercings and a growing collection of animal tattoos!

Web Developer
Nikki Kang

Nikki is a multi-skilled digital expert who can multiply brand awareness on almost any digital platform. Originally trained in graphic design, Nikki practices lifelong learning and has since mastered the ins and outs of website development, social media management, Google search keywords, interpreting digital analytics and running successful campaigns that once garnered 10 million fans for a client entirely from zero! Nikki’s superpower is her flexibility and drive that enables her to create multifunctional digital products in unprecedented and creative ways. What you probably don’t know about her is that she knows how to roast her own coffee and she once worked in a travel agency that catered to VIPs, taking her to Seoul for 3 years (yes, she’s fluent in Korean!). One would never expect the depth of her talent by simply looking at her!

Marketing Consultant
Sarah Chen Lin

Sarah is a multi-industry marketer bridging the gap between Asia, South America, and Europe with her diverse talents and ability to communicate fluently in 3 languages. You probably know she’s quick-witted, creative, and intuitive. What you probably don’t know is that she has a no-nonsense approach to work. No task is too big or cause too small. One of her favorite accomplishments in her career was leading the launch of luxury brand Grace Han in London. In her downtime, she’s an amateur composer and a tree-hugger (yes she also co-founded her own climate change NGO). Oh and she loves to read and write. A lot.

Security Officer
Chai-Chai

Don’t be fooled by his adorable smile and wagging tail! Chai Chai is officially our Chief Security Officer, responsible for patrolling the office and scouring for fallen snacks. He loves his daily afternoon naps and belly rubs, non-negotiable items in his contract of course. When he’s feeling generous, he doubles as our personal therapist. And when he’s being strict, he can be a scary barker, especially if we’re falling behind schedule! Just kidding, we love him :)

Joon Cho
Founder/Director

Joon has built an international career in branding for the most prominent companies worldwide. Originally born and raised in Seoul, Joon has developed an ability to adapt to any environment in the same way he’s flexible in his craft. His superpower is his ability to tune into any type of business and translate its essence visually in an intuitive, stylish, and practical manner. He believes in the power of brands in evoking one’s emotions and seeing it continuously evolve alongside pop culture. He’s down-to-earth yet upholds the highest of standards. Now we know why he has won prestigious awards such as the iF Design Award, One Show Design Award, GRAPHIS, TDC, and ADC to name a few! In his downtime, he enjoys cooking and brewing, building Gundam models, and watching films that continue to feed his unique creativity and help hone his craft.

Scott Liao
CEO

The ever-adventurous Scott has built a career at the intersection of design and technology, taking him to global innovation hubs like Seattle, Los Angeles, and Taipei. Scott’s approach to his craft centers around building genuine relationships with people and leveraging his advanced management skills, allowing team members to recharge to create the best work possible. One of his many impressive milestones in his career was developing and patenting a panorama capture user interface which ran on 5+ million smartphones worldwide. Those familiar with Scott know he is bold, open, and warm – a true believer in people. In his downtime, he stimulates his creativity through portrait photography, LEGO projects, video games, and wine-tasting.

Demi Lee
Creative/Design

Demi is known for her strong ability to play with space and create in a three-dimensional manner thanks to her product design background. Her superpower is being able to work on any project at full throttle from beginning to end. If you collaborated with her before, you’ll know she is creative, passionate, and her curiosity knows no bounds. She sees the uniqueness in every person and situation, which she channels into her work to bring design strategies to life. An explorer at heart, she enjoys camping in the mountains and spending quality time with loved ones during her free time. It’s the simple things in life that keep Demi recharged to tackle any project at hand.

Debbie Chang
Creative/Design

Debbie is known for her unique taste in all things vintage, her inquisitive character, and stunning illustration skills. Her superpower is her duality; she is both artistic and highly practical. What fuels her creativity is being able to work alongside other talent to enrich her own perspective. And her perspective is developed by observing everyday objects and finding beauty in the small details. When she’s less busy, she’s a social media guru who also enjoys nurturing her love for sketching and film photography! Debbie is an understated cool girl, with her 8 piercings and a growing collection of animal tattoos!

Nikki Kang
Web Developer

Nikki is a multi-skilled digital expert who can multiply brand awareness on almost any digital platform. Originally trained in graphic design, Nikki practices lifelong learning and has since mastered the ins and outs of website development, social media management, Google search keywords, interpreting digital analytics and running successful campaigns that once garnered 10 million fans for a client entirely from zero! Nikki’s superpower is her flexibility and drive that enables her to create multifunctional digital products in unprecedented and creative ways. What you probably don’t know about her is that she knows how to roast her own coffee and she once worked in a travel agency that catered to VIPs, taking her to Seoul for 3 years (yes, she’s fluent in Korean!). One would never expect the depth of her talent by simply looking at her!

Sarah Chen Lin
Marketing Consultant

Sarah is a multi-industry marketer bridging the gap between Asia, South America, and Europe with her diverse talents and ability to communicate fluently in 3 languages. You probably know she’s quick-witted, creative, and intuitive. What you probably don’t know is that she has a no-nonsense approach to work. No task is too big or cause too small. One of her favorite accomplishments in her career was leading the launch of luxury brand Grace Han in London. In her downtime, she’s an amateur composer and a tree-hugger (yes she also co-founded her own climate change NGO). Oh and she loves to read and write. A lot.

Chai-Chai
Security Officer

Don’t be fooled by his adorable smile and wagging tail! Chai Chai is officially our Chief Security Officer, responsible for patrolling the office and scouring for fallen snacks. He loves his daily afternoon naps and belly rubs, non-negotiable items in his contract of course. When he’s feeling generous, he doubles as our personal therapist. And when he’s being strict, he can be a scary barker, especially if we’re falling behind schedule! Just kidding, we love him :)