WobbleBubble offers fresh bubbles (tapioca pearls) for milk tea lovers that can be made easily and instantly.
Packaging / Branding / VI
WobbleBubble’s identity system was designed to intuitively showcase the brand’s offer. The name hints at the image of a freshly made drink, the way brown sugar bubbles move. The logomark (icon) reminds the viewer of a milk tea drink seen from the top while simultaneously looking like a clock, hinting at “milk tea time” and the unique selling point of being able to prepare the drink in 30 seconds.
The colors were chosen to intuitively reflect happiness, milk tea, and naturalness (black sugar). A secondary multi-colored approach was used for the brand’s fruity bubbles product line. The chosen typography is geometric yet not perfect, another hint of the bubbles’ perfect imperfections.