WTC has successfully fused the characteristics of letters and fried chicken, incorporating chicken motifs extensively in illustrations and patterns to create an intuitive brand impression of "visually connecting with the sense of taste." With powerful and bold typography, a mouthwatering vibrant orange color palette, and repetitive yet flexible chicken graphics, WTC cultivates a visual effect that embodies the appeal of both deliciousness and playfulness, resulting in a brand identity that exudes delectability and whimsy.

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