Evolving the brand from a coffee shop to a premium lounge that empowers customers with a space and moment to relax.
Point.of x NOWHATIF
Branding / VI / Packaging
The visual identity we designed centers around UNIBROWN由心’s values of harmony, union, and universality. The logo combines a modern English font with subtle characteristics of Chinese calligraphy. We picked classical and neutral colors to create a balanced contrast with blue and orange highlights. Color psychology studies show that blue provides a cooling effect while orange evokes warmth. All these different pieces that make up UNIBROWN由心’s visual identity can be easily applied anywhere, enabling the brand to meet the customers wherever they are.
UNIBROWN由心 has been a favorite coffee brand among white-collar workers these past few years, being strategically situated inside high-end office buildings. Having already opened successful branches in Chinese Tier 1 cities such as Shanghai and Shenzhen, the Client was now ready for the next phase of its business. In response to the growing sophistication of its clients and their increasing needs at work, we were tasked to reimagine UNIBROWN由心’s visual identity to match its new business strategy - to be the 1st Chinese brand in providing customized professional services to top tier office buildings in metropolitan cities in China. Services range from customized menus, team-building events, corporate gifting and more.
This was one of our favorite projects this year (2021) where it won a Graphis Silver Award in the branding category. We had partnered with a strategic agency in Shanghai, NOWHATIF, to support a renowned premium food and beverage (F&B) brand in realizing their vision of transforming the coffee brand into a VIP lounge.