Laurel Dessert

Bright and mouth-watering ice cream all at the first glance!

Year

2022

Client

LAUREL桂冠

Design firm

Point.of

Type

Art direction / Packaging

​​Laurel Dessert has newly launched products this summer—Cup Ice Cream and Mochi Ice Cream. The classic Laurel Rice Cake Balls of peanut and sesame flavor are mixed into ice cream! All the tasty winter memories of Rice Cake Balls are brought in this hot summer. Happiness is coming all year around!

Point.of worked with Laurel Dessert and created a bright, appetizing package visual system. Eye-catching framed text layouts are displayed boldly on the package. The placement of the image delivers a flavorful feeling directly from mouth-watering ice cream. Laurel Rice Balls were one of the inspirations for rounded logotype strokes. People can recall classic peanuts and sesame tastes within the Ice Cream and color palettes derived originally from ingredients.

description of gif

Laurel Dessert

Bright and mouth-watering ice cream all at the first glance!

Year

2022

Client

LAUREL桂冠

Design firm

Point.of

Type

Art direction / Packaging

​​Laurel Dessert has newly launched products this summer—Cup Ice Cream and Mochi Ice Cream. The classic Laurel Rice Cake Balls of peanut and sesame flavor are mixed into ice cream! All the tasty winter memories of Rice Cake Balls are brought in this hot summer. Happiness is coming all year around!

Point.of worked with Laurel Dessert and created a bright, appetizing package visual system. Eye-catching framed text layouts are displayed boldly on the package. The placement of the image delivers a flavorful feeling directly from mouth-watering ice cream. Laurel Rice Balls were one of the inspirations for rounded logotype strokes. People can recall classic peanuts and sesame tastes within the Ice Cream and color palettes derived originally from ingredients.

description of gif