A software-hardware integrated solution for enterprises that take computing performance to a whole new level.
Branding / VI
Headquartered in the silicon valleys of the United States and Taiwan, GRAID Technology has innovated a software-hardware integrated solution for enterprises that take computing performance to a whole new level - the first of its kind in the industry. Already backed by Gigabyte Technology, the company is set to revolutionize data storage and security technology today, ensuring business integrity at all times.
We partnered with GRAID Technology to develop a visual identity for both corporate and brand marketing use, with every component reflecting the solution’s speed, simplicity, and power from the eyes of the client.
The logomark is a minimal representation of the actual technology. The color palette expresses trust and professionalism with a modern touch, as these shades of blue are uncommon in this industry. The typography is clean and modern. And the brand motif was designed to give the brand more personality and flexibility in terms of application.